LEGOLAND Discovery Centre offers a haven of creativity for LEGO enthusiasts. If you're a family looking for a fun-filled afternoon out, this Merlin attraction promises a unique experience filled with wonder, imagination, and plenty of bricks!
In this blog, I'll talk about what you can expect when you visit LEGOLAND Discovery Centre in Birmingham, provide our review of the attraction, and also my top tips to get the most out of your visit.
For a full walkthrough tour, be sure to watch my YouTube video where we explore every corner of the centre!
What to expect at LEGOLAND Discovery Centre Birmingham
Visitors to LEGOLAND® Discovery Centre can expect an interactive experience filled with hands-on building activities, 2 rides, and different soft play zones. Here's everything that's at the ultimate indoor LEGO® Playground:
MINILAND
A staple of any LEGOLAND experience, MINILAND is a miniature world created from over a million LEGO bricks. This area features iconic landmarks from Birmingham and the wider Midlands area, such as The Mailbox, The Cube, the BT Tower, The Library of Birmingham, the University of Birmingham, Warwick Castle, and more. This zone has interactive elements and you can also watch the cityscape turn from day to night.
MINILAND offers a detailed and mesmerising look at what can be achieved with LEGO.
Kingdom Quest Ride
This ride offers a thrilling interactive adventure where visitors can hop on a chariot and help rescue the captured princess from the trolls and orcs. Equipped with laser guns, participants can shoot at targets and earn points, making it a fun, competitive experience for all ages!
Merlin's Apprentice Ride
Get ready to pedal your way to the skies on the Merlin's Apprentice Ride! This ride lets visitors soar high as they pedal faster, offering a unique combination of exercise and fun. It's a favourite among children and adults alike!
LEGO CITY: Soft Play
For kids who love to climb, crawl, and slide, the LEGO® CITY: Soft Play area is a dream come true. This multi-level play zone, themed with a police and fire station, provides a safe and exciting environment for children to burn off some energy.
Under 5's Duplo Soft Play Area
Designed specifically for the youngest visitors, the Under 5's Duplo Soft Play Area features a small, enclosed soft play space. This area ensures that toddlers have a safe and fun space to explore and play to their hearts' content.
DUPLO® Farm
Perfect for the little ones, the Duplo Farm area provides a safe and stimulating environment for toddlers to play and build with larger, soft DUPLO® bricks. Your child can also explore the farmer's house, climb the attic and whoosh down the slide.
LEGO® Build and Test Zone
One of the highlights is the Build and Test Zone, where visitors can construct their own LEGO vehicles and test them on various tracks. This interactive area allows for creativity and problem-solving, as participants can tweak their designs to achieve the fastest times or tackle the toughest terrains.
4D Cinema Experience
The 4D Cinema at the centre brings LEGO characters to life with engaging stories and special effects like wind, rain, and foam. It’s a fantastic way to immerse yourself in the LEGO universe. There are showings every 30 minutes with different 15-minute-long movies being shown throughout the day.
LEGO® Friends
Join the heroes of LEGO Friends and the residents of Heartlake City as your children help build and expand their vibrant community. Your children can create their own stories and add new structures to the impressive cityscape, making Heartlake City an even more amazing place to explore.
Creative Workshops
For those who want to refine their building skills, the Creative Workshops are a must. Led by Master Model Builders, these sessions offer insights into advanced building techniques and creative challenges. This is an additional charge of £5 per person and must be pre-booked.
Is LEGOLAND Discovery Centre in Birmingham worth the money?
The LEGOLAND® Discovery Centre is a super fun attraction with great events happening throughout the year, but a visit to the attraction does come at a price. Recently, ticket prices have increased to £25 per person during weekends and school holidays, which is a little steep in my opinion, especially considering it's a 2-3 hour experience rather than a full-day outing.
For those keen on maximising their visit, taking advantage of the multi-attraction ticket offers, seeking out special offers or online discounts from third parties can make it better value for money (see the Top Tips section for more details).The annual pass is also great at just £45 per person for a whole year's worth of visits! Click here for more information about the Awesome Adventurer Annual Pass.
Top Tips for Visiting
Shop around for the best deal: If you're looking to visit once, you can take advantage of the multi-attraction tickets on the attraction website, where you can visit different Merlin attractions in a package deal, shop around with third parties like Love to Visit where you can currently get a 20% discount on the entry cost, see here for more information. If you're looking for a whole year's worth of fun, an Awesome Adventurer Annual Pass is the best option at just £45 per person, which is great considering one-day admission is £25 per person.
Book the earliest time slot: If you're visiting during the weekend or school holidays, book the first slot of the day (9.30am), which is the quietest. The first half an hour to an hour is pretty quiet, so you can make sure your children get to do their favourite activities before the centre starts to fill up. It does get busy really quickly with families rushing to occupy tables and seats. Many families do end up standing around and watching their children play.
Take your own snacks: Like most attractions, I'd recommend taking your own snacks with bottled drinks priced at £2.50, crisps at £1.50, and coffee at £4.95 in the Coffee Shop.
Use hand sanitiser: Make sure to use the hand sanitiser gel stations that are dotted around. Throughout the day, we saw the cleaners sweep up the LEGO bricks that were on the floor and then put them back in the boxes for reuse, and with lots of people using the bricks on a daily basis, it's very hard to keep them all clean.
Final Thoughts
Birmingham LEGOLAND Discovery Centre is a family friendly attraction that offers a fun escape into a world of LEGO fun. With its wide range of activities and interactive experiences, it's a perfect destination for families. Whether you're building, exploring, or just enjoying the vibrant atmosphere, the centre delivers an unforgettable experience that brings out the builder in everyone.
Remember: You must have a child with you to visit, but the attraction does regularly host adult-only nights.
FAQs
Can adults visit without children?
No. To visit the Legoland Discovery Centre adults must be accompanied by children to enter the Centre, except during adult nights. An adult is considered anyone aged 18 and over, and children are those aged 17 and under.
Can I bring my own food and drink?
While the Centre has a café with seating offering a range of snacks and hot and cold drinks, guests are welcome to bring their own food.
What facilities are available for very young children?
The Centre is stroller-friendly and has changing facilities. There's also a buggy park located by The Kingdom's Quest ride.
What is the difference between LEGOLAND and LEGOLAND Discovery Centre?
LEGOLAND Discovery Centre is an indoor attraction aimed at children aged 3-10, featuring two rides, a 4D cinema, MINILAND, LEGO-themed play areas, and workshops. In contrast, LEGOLAND Windsor is a full-scale theme park with a broader range of outdoor attractions.
How long do you need at LEGOLAND Discovery Centre Birmingham?
A typical visit to LEGOLAND® Discovery Centre Birmingham lasts about 2-3 hours. However, guests are welcome to stay longer to fully explore all the attractions and activities available.
Is Legoland Birmingham good for toddlers?
Yes, LEGOLAND® Discovery Centre Birmingham is ideal for toddlers. It features interactive play areas, DUPLO® soft play zones specifically designed for younger children, and gentle rides suitable for toddlers. Additionally, they offer special parent and toddler tickets for £12, which is great value.
Where is LEGOLAND® Discovery Centre Birmingham located?
LEGOLAND® Discovery Centre is located at the Arena Birmingham, King Edwards Road, Brindley Place, Birmingham B1 2AA. Just across the canal is the National Sea Life Centre Birmingham.
Is parking available at LEGOLAND® Discovery Centre Birmingham?
LEGOLAND Discovery Centre in Birmingham doesn't have designated parking. However, you can find local parking at Arena Birmingham (South Car Park) and Q Park Brindleyplace, both conveniently located nearby but they are pretty pricey. It is advisable to check for the most current parking rates and availability before your visit.
Alternatively, you can travel by train with the closest stations being Birmingham Snow Hill, Birmingham New Street, and Birmingham Moor Street.
Is Legoland Discovery Centre in Birmingham included in the Merlin annual pass?
Yes, the LEGOLAND® Discovery Centre Birmingham is included in the Merlin Annual Pass. With a Merlin Annual Pass, you can enjoy access to over 30 top UK attractions, including both LEGOLAND Discovery Centres in Birmingham and Manchester.
Please note that all Annual Passholders are required to pre-book tickets before visiting to ensure capacity is managed effectively. Additionally, adults must be accompanied by a child (aged 17 and under) to visit the LEGOLAND Discovery Centre.
Disclosure: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you.
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